nutrition iQ: Eating Smarter Just Got Easier
easy. smart. better.
nutrition iQ® was created
based on dietary recommendations from FDA
Nutrient Content Claims† to help you make
better-informed, better-for-you choices on
the spot as you shop.
better choices at a glance
Look for the color-coded icons on tags and signs on the shelf or near the produce displays.
nutrition iQ®
guides you with color coding to highlight nutritional attributes throughout the store.
Learn more about the program
consult a physician
Please remember that nutritional and health services and health information cannot replace a health professional-patient relationship. You should always consult with a health professional for diagnosis and treatment of your specific health problem.
† does not include Whole Grain criteria
The criteria used in creating nutrition iQ® is based on current dietary recommendations
including the FDA Nutrient Content Claims, with the exception of the Whole Grain criteria.
For more information visit
www.fda.gov. The program was developed in collaboration with
an independent panel of dietitians from
Joslin Clinic, part of an academic medical center affiliated with Harvard Medical
School, based in Boston, MA.
Joslin does not endorse any products or services. For more information,
visit
www.joslin.org. The nurtrition iQ® criteria is subject to change anytime
without prior notice.
SUPERVALU INC. reserves the right to make additions, changes, or corrections to the nutrition iQ® Program without notice and disclaims
any and all liability for damages incurred directly or indirectly as a result of any errors, omissions, or discrepancies.
To keep updated on these changes or for additional information, visit
www.nutritioniq.com.